Jay Gray (Photo: Darren Gabriel Leow)
封面圖片 Serial bar entrepreneur Jay Gray and 2024 Gen.T Leader of Tomorrow is a co-founder of establishments such as Sago House, Low Tide and Idle Hands (Photo: Darren Gabriel Leow)
Jay Gray (Photo: Darren Gabriel Leow)

The Singapore-based British cocktail maestro co-founded the award-winning bar Sago House at the height of the Covid-19 pandemic—and has more concepts up his fully tatted sleeve

Jay Gray is no stranger to Singapore’s bar scene. Blending innovation with a deep-rooted passion for hospitality, Gray has demonstrated a knack for creativity and leadership in the industry.

Best known for his work at Sago House, the self-described “proud bar Dad” co-founded the award-winning cocktail joint at Duxton Hill with two other industry veterans—Desiree Jane Silva, previously of 28 HongKong Street, and Abhishek C George of The Spiffy Dapper—at the height of the Covid-19 pandemic. Gray has since expanded his portfolio to include new concepts such as the Tiki-inspired Low Tide, bar incubator Ghostwriter as well as a hand-crafted crystal glassware company, Kes-sho.

His latest solo project, Idle Hands, epitomises his commitment to pushing boundaries and redefining the bar experience to “bring the ‘colour’ back to Asia’s hospitality”.

In 2024, Gray was recognised as a Tatler Gen.T Leader of Tomorrow, the annual list honouring the most promising young leaders shaping Asia’s future. Here are five things to know about the entrepreneur and his journey.

Read more: How Jay Gray, formerly of Sago House, intends to go back to basics with his new concept Idle Hands

Bartending roots

Hailing from Loddon, Norfolk in England, Gray started his journey as a bartender in Europe and Australia. There, he honed his skills and developed a keen eye for detail, laying the foundation for his later success as the brand ambassador for the scotch whisky brand Monkey Shoulder in Southeast Asia.

“In this role, I learned not only about branding and marketing but also about Asia’s varying cultures. I became a teacher of whisky and cocktails, but a student of the six countries I served.”

Building bars, literally, with his own hands

When Singapore was in its Covid-19 lockdown period, Gray opened his first business, Sago House. With a modest budget, he leveraged his joinery skills to build the bar from scratch with his team. The venture’s no-frills, independent approach freed Gray and his team from investor pressure and deadlines, allowing them to focus on perfecting the foundations and offerings of the business.

Sago House was designed to provide a cosy living room atmosphere, with a strong emphasis on upcycling and sustainability. The bar was built using salvaged staging materials from a Lady Gaga concert, keeping costs low. This frugality enabled the business to turn a profit within three months, with savings passed on to customers through drinks priced about 30 percent lower than other bars in Singapore. Gray has since replicated this successful approach in his other ventures, leaving his unique mark on each establishment.

Read more: How Singapore start-up Prefer makes Asia’s first bean-free coffee from repurposing food by-products

Award-winning leadership

In 2023, Sago House secured the No.10 spot on Asia’s 50 Best Bars list and won the prestigious Art of Hospitality Award, cementing its reputation for outstanding service in a welcoming atmosphere. The team also secured the No.32 spot in the World’s 50 Best Bars, being one of three Singapore bars to make the list.

Following that in 2024, Sago House clinched the No.15 spot on Asia’s 50 Best Bars list. “I was overwhelmed and very proud of the team for that,” he says on the recognition. 

Firing himself as CEO

“We built a talented team at Sago House and I’m moving aside to give them the freedom to succeed or fail without interference,” shares Gray. “I’ve taken a huge step back to return to what's important to me—looking after myself—before I can take care of others.” 

Having taken a step back from the company, Gray is now at the helm of Idle Hands.

“I am currently working full time on Idle Hands, where I do pretty much everything. I run the buyer on the kitchen, I run the service. I have two assistants and that’s it. My proudest moment has been recognising when to step aside to create growth in our company and getting straight back on the horse for my new project. It has driven the passion back into my soul and I’ve fallen in love with hospitality all over again.” 

Read more: My First: How Tipsy Collective’s David Gan steered the business in turbulent times

Fitness buff

Boxing and fitness are integral to Gray’s life. He believes that any form of structured exercise that increases blood flow is highly beneficial for those with a busy mind. “I find that a large percentage of my organisational thought processes happen when I’m running long distances as a part of my training,” he says.

On finding discipline in his busy schedule, Gray is exploring block planning and atomic scheduling. He makes it a point to carve out time for personal fitness. “My sleep schedule is not as bad as it used to be, despite working till late. I’ll get home from work between 2 and 3 am if I run the approximate 9.5 kilometres from the central business district. I play with my dog, Toby, then go straight to bed after a shower. I’m usually back up between 9 and 10.30 am to start my block of scheduling.”

主題